aka. "affordably luxury" sits at the intersection of expensive "fine jewelry" and cheap "costume jewelry". It offers the best of both worlds through affordable pricing without sacrificing on quality.

Demi-fine jewelry can be embellished in semi-precious gemstones and coated in gold / rose gold / rhodium. cora uses 18-karat and 24-karat gold to emulate the warmth and glow that high-end jewelry exude. We also coat 10x more than the market*, outlasting the rest!

You can now confidently build your jewelry collection and get access to luxurious designs that withstand daily wear. It also eases the pressure of owning fine jewelry (for fear of losing or damaging it).

*cora is plated with 0.5 microns gold, while others contain as low as 0.05 microns.

We mainly use 18k gold on our jewelry to emulate the tone, look and feel of solid gold.

Karat (k) determines the gold color that shows up in your jewelry... Think of it like different shades of yellow.

A higher karat does not mean that there is a thicker plating of gold!*

*Refer to gold vermeil to learn more on quality plating.

Gold plated jewelry has become increasingly popular as it makes expensive jewelry more affordable.

: pronounced [vehr-may] contains a thicker gold plating and uses 925 Sterling Silver as its base metal. Legally, the gold must be at least 10k with a thickness of 2.5 microns of gold plating. However, some countries (like Canada) only require a 1.0 micron layer of gold to qualify as gold vermeil. 

cora's gold vermeil jewelry contain a minimum plating of 2.5 microns thick (x50 more gold plating* compared to regular gold plated jewelry). This is the next best alternative to solid gold.

With the added thickness, gold vermeil lasts longer than gold plated jewelry, giving the perfect balance between cost and quality.  For those who don’t want to splurge on solid gold, vermeil makes for the next best alternative!

*regular gold plated jewelry contain as low as 0.05 microns gold.

Pendant: Gold plated on brass

Pendants taken from authentic Luxury Designer accessories are made out of brass. These pieces often come in 1 piece, making them incredibly rare.

Since they are reworked by hand, transforming it into another form entirely (bag charms into wearable jewelry), the design is unique and can't be bought anywhere else.

That being said, upcycled jewelry is not affeliated to the brand. It's a new design made independent from the brand, despite its origins.

Because of its inherent ability to never rust, corrode or oxidise, this metal is the best to use when you have a very active lifestyle (think sports and a whole lotta sweating).

Its properties are tarnish free, rust-free and can be exposed to water without oxidising and changing color - which makes it the perfect material for humid places.

Stainless steel is more durable than 925 Sterling Silver, making it less susceptible to scratches but contains small traces of nickel. Although it is generally considered safe for sensitive skin, those with a nickel allergy should look for demi-fine, 925 Sterling Silver jewelry instead.

While stainless steel claim the crown in terms of durability & affordability, it falls short to demi-fine jewelry as it can feel cheap.

This natural beauty has become a staple across cultures, and is a multi-generational classic that has withstood time. Basically, you can never go wrong wearing pearls because it never goes out of fashion.

These "soft white lustrous orbs" have a cultural connection to the moon, with astrological associations with the planet Venus. Like pearls, the goddess of love came from the sea. Some even say white pearls are tears shed by the gods.

Pearls are elegant and ethereal while maintaining an organic look about them. Born from mollusks, freshwater pearls come in a variety of unusual shapes and colors. Its true beauty comes in its natural textured form. To tell real pearls apart from "fake" ones, rub the pearl against your tooth. It should feel like rubbing against sandpaper.